Many movies and books operate on the idea that crowds are very easy to manipulate. And many doubt that such things can actually happen. But history shows that this is not the case. Just think of the many people who have been able to fanaticize the masses. But to do so requires a certain skill.

The basic one is to perceive the mood of the crowd and exploit it. You need to sense whether people are excited, frustrated, or angry, and act accordingly. By doing so, we not only get people\’s attention, but also their trust. They will feel that we understand them and support them.

velký dav se snáze manipuluje

And the speech should be delivered with appropriate enthusiasm and using simple enough language.

Next, it is necessary to work with the crowd. We cannot keep the crowd in one emotion for too long. We need to lower and raise the level of the crowd so that at the same time our speech reaches its peak, the level of the crowd also reaches its peak. But this is not as easy as it seems.

i na koncertech hrají s emocemi

If we succeed, people will literally bite from our hands and actually believe everything we say. We can also get them to take immediate action in this way. In this case, however, we must act quickly. This is because the excitement will quickly cool down and people will start asking questions.

These are all part of the tactics used by many politicians, especially populists and dictators, but not only by them. Therefore, if we are part of the crowd, we would do well to be aware of this and try to keep at least some of our will. Trust that it will help.